Friday, February 20, 2026

Logo production



 My project is required to have a logo of a made-up studio to make my film look like a real movie production. The first thing I can think of whenever a production logo is mentioned is the famous Leo the Lion from Metro-Goldwyn-Mayer Studios Inc. (MGM).  

This will definitely be my main inspiration for my logo. Of course, I am not aiming for something gold and grand like this logo, but I do really like the inclusion of an animal as the main centerpiece. 

I am reminded of my dog, who although looks more like a big goofy white bear, still looks majestic in some photos as long as I get the right angle and mess with the photo settings a bit. 

I want to aim for something more minimalistic. Leo the Lion is very grand with lots of gold and oranges, and complex in its design. But for mine I think I want to do the opposite, aiming for something simpler and less bombastic, something colder and less warm. Maybe even make the logo and picture have a fade of silver to further emphasize its opposite nature to the MGM logo. 

I will be naming my production company "Juniper Productions", named after my dog Juni.


This is Juni. It was pretty hard to find a good picture of her since she is very goofy all the time, but I was able to find this picture: super elegant and majestic. Although not quite what I'm exactly looking for. Again, I want something colder and more serious. And the photo here is definitely warm and bright, like a sunny day. I want a more winter aesthetic 

I messed with the settings: mainly tweaking the shadowing,, filters, temperature, and brightness in order to get a colder look. Surprisingly not as hard as I thought.



This is the final edited picture. What I really like about this photo is that it looks less like a picture and more like a painting, combining the low quality of the original picture and the tweaking of the settings.

This will just be a still image, not a video like Leo the Lion where he opens his mouth and roars. I think that the beauty of my dog is enough as a logo; no need for any performances since her look alone is beautiful enough.

The editing software I'll be using is Adobe Express





Here is the full logo. The font I used is Bravo SCT Regular. I wanted my logo title to be a more mechanical, more industrial. Like I said, I want to do sort of an opposite logo of MGM. I also took inspiration from the studio logo of Tippet Studios since Phil Tippet is one of my favorite people in the animation industry, and his company is known for its amazing work on digital and practical effects. 

Some other fonts I could possibly use in the future:

Anders

Baskervald ADF Std

Equinox Typeface
IMBF Nanomaton

Bonus photo (My dog being goofy):



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